Best Friend Productions · Selected work

Three clients, both ends of the craft

A fight camp that needed a series and a feed, a recording artist who needed a signature piece, and a Los Angeles brand that needed its founder out of the caption box. Here is what we made for each of them, and what it changed.

Case 01

Documentary series · Social retainer

Kids at the Block

A fight camp turned into a six episode documentary series, a fighter roster with a following, and a brand ready to launch on three revenue lines.

16Shoot days, mid July to fight night

1M+Views on the BBMA account over the run

5,255Burthong Rai's following, up from 1,124

~235KMedian reach per fighter posting round

The situation

BBMA is the striking camp of Johnny Barra Benavides at The Block. In July 2026 it had a full gym, a roster of fighters with real stories and a founder who was coaching all day and posting at night. It needed a production company to make the story worth following, a producer to hold the budget and the schedule, and a plan to turn the audience into a business, all in the same summer. Most brands hire those three separately and hope they talk to each other.

The brief

Produce The Kids At The Block, a six episode documentary series. Run the gym's social as a cinematic retainer on our own kit through the run up to a professional fight card, and build the funnels the camp needed to launch paid products off the back of the series.

What we built

Line productionLocked budget and shoot calendarSix episode documentary series4K cinema kit, our ownCinematic social retainerFighter social growthTeam portal with eight loginsSponsor and partner decksWaitlists and launch funnel

What we actually did

Sixteen shoot days to fight night

Sophia produced the run as Line Producer: a locked budget delivered on schedule and sixteen shoot days from mid July to Art of War Vol. 2 on 8 August. The deal room, release forms, permits and a team portal with eight logins were in place from day one, so the director could direct and the founder could coach.

A series with a real ending

The series follows the roster from the gym floor to a full professional card, shot multi camera in 4K and graded in house. Three episodes are live, the longest cut so far runs 20 minutes 15 seconds, and Season One completes at the end of September. The RND6 six week online course was captured on the same shoot days, so one production paid for two products.

Fighters who became the audience

Burthong Rai went from 1,124 followers to 5,255 during the series and has since signed a K-1 contract. Vinny Johnson, El Chino, made his debut on camera. Fahri Alamsyah, the national champion on the roster, brought a 20,000 strong following into every posting round. The BBMA account passed a million views over the run, and a single posting round across the fighters reached a median of around 235,000 views.

From a series to a business

Alongside the episodes we ran the gym's account as a cinematic retainer, around thirty finished pieces a month cut vertically from the same masters. In October 2026 BBMA launches on the audience the series built: immersive training camps and the RND6 course, each with a waiting list already in place, and Art of War Vol. 3 as the live event that closes the loop.

From the footage

Fight night in the ring, from episode three of the series — **Episode three** · fight night

Vertical · ring work

Vertical · mitt detail

What it proves

We shoot it, budget it and build the business around it ourselves, with our own kit and crew. When an offer needs a film, a series or a live event, one team carries it from the first shoot day to the launch.

Case 02

Music video · Full production

Elliye, Delicious Baby

The rebrand single for a Korean born, New Zealand raised R and B artist. One day at a private villa, a music video built to look like a label made it, and a launch planned as the first line of an artist business.

2:54Runtime, delivered in 4K

1 dayVilla shoot with two cameras

217,596Followers audited live

6Income lines mapped from one launch

The situation

Elliye had 217,000 real Instagram followers, a verified account and over two million lifetime YouTube views, and her posts were reaching three to five percent of her own audience. She had built the kind of following most artists never reach, without the machinery to earn from it. Delicious Baby was her rebrand, and it had to look like a label made it on an independent budget.

The brief

Direct and produce the music video end to end, then design the launch as the first revenue line of an artist business, so the release would keep paying after premiere night.

What we built

Concept and storyboardPrevizCasting and dancersWardrobe directionVilla shoot, two camerasLive on set editPost and colourGated production dashboardAccount auditLaunch and fan event plan

What we actually did

A video with a story

An anime cold open that dissolves into live action, a cherry world first act, a fantasy dance act mapped across three choruses with wardrobe locked to each look, and a glitch close. Every beat was storyboarded, pre-visualised and cast before a single crew day was paid for.

A production the artist could see

A private villa secured at no location cost, two camera operators, dancers and choreography, and a live edit running on set. The artist had a password gated production dashboard with the schedule, the shot list, the budget and a change form, so every decision was visible before it cost anything.

The audit nobody had done

We read her account live: 217,596 followers at 0.29% engagement, against a 1.5 to 3% benchmark for her tier. The honest reading was that the platform had stopped serving her content, and the plan that followed was built on volume, testing and fresh signal.

From a premiere to a business

The finished video premiered on her own channel in July 2026, and the launch was designed as an event: a screening, a virtual fan meet up, membership perks and personalised shout out clips. Fan meet and greets are now booked, including a fan meeting in Seoul, and the plan maps six income lines from memberships to live events and brand deals.

From the footage

Title sequence · animated dream open

Artist cut · cherry world

Artist cut · villa dance

What it proves

We make the asset and build the business around it. The video carries a night, and the fan events, the memberships and the creative direction around it carry the career.

Case 03

Social retainer · Pet care · Los Angeles

Betches Walking Betches

Luxury pet care on the Westside of Los Angeles, run remotely by its founder. The retainer that became our operating template: a brand voice, a content system and a production SOP built so the founder could step out of the caption box, plus a second audience the business had never sold to.

146Client families on the books

3·3·1Visibility, activation and conversion pieces a week

302Likes on one Threads post from a 69 follower start

90Replies on that same post

The situation

Amy Schwab founded Betches Walking Betches in Los Angeles in March 2023 and now runs it remotely: 146 client families, 156 pets, a hand selected team of thirteen who are insured, bonded, background checked, CPR certified and under NDA, five stars on Google and a feature in Voyage LA. Amy has spoken on multiple stages and trained as a speaker, and she was still the person writing every caption at eleven at night. The business was working, and the founder had become the bottleneck.

The brief

Take the brand voice off the founder without losing it, build a content system her team can run, and open a second audience the business had never sold to.

What we built

Brand system refreshVoice and copy rulesWeekly content frameworkComedy skit seriesShoot day systemProduction SOPClient welcome kitClient portalThreads engine

What we actually did

A framework for the feed

Posting when inspired became three visibility pieces, three activation pieces and one conversion piece every week. The volume stayed the same, every piece now has a job, and anyone on the team can see which job is still unfilled.

The voice, written down

Confident, refined, witty and emotionally intelligent, codified into rules specific enough that a new editor writes in it on day one. That includes the hard positioning line that the whole vetted team handles every dog, never one dedicated walker.

A production system

A documented capture to export SOP covering what to film, at what resolution and frame rate, how it gets cut, who posts it and in what order. A single shoot day now produces a month of content, batch recorded and scheduled.

A second audience, opened

A twelve piece dual audience arc speaks to West LA pet owners and to pet care business owners at the same time, opening a peer community line the brand had never sold into. It produced leads in its first week live, and new client families have come in from the content since. On Threads, one post from Amy's personal account drew 302 likes and 90 replies from a 69 follower start, and a posting and reply engine now runs both accounts daily.

What it proves

This is the full shape of a Best Friend Productions retainer: brand, voice, framework, production system, portal and a second revenue line, running on a real business with real clients.

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